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King Features teams with Moods of Norway for Popeye apparel

King Features has detailed a new fashion collaboration with Moods of Norway for its iconic Popeye brand.

The Norwegian-based clothing brand has launched a new men’s collection of monochrome long and short sleeve t-shirts, sweatpants, polo shirts, shorts, boxers, socks and pajama bottoms.

The line is now available across 20 Mood stores as well as Brandstad in Norway and the Moods of Norway e-commerce site.

“This new collaboration with Moods of Norway dovetails wonderfully with our global strategy for the Popeye brand,” said Cathleen Titus, King Features vice president of international licensing.

“We are thrilled to discover such a dynamic fashion brand in the Nordics and are very happy to be partnering with Moods.”

Simen Staalnacke, co-founder of Moods of Norway, added: “The Popeye brand is so much fun. This happy, super strong sailor frm 1929 has in some way or another seduced us all.

“The colours, the drawings, the energy and everything else – it all fits so nicely in with the Moods of Norway universe. It has been an honour to get to play with all the drawings of the character, and it has been so much fun seeing the final products in store.

“Our customers love them.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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