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HTC Vive named VR partner for Ready Player One film

HTC Vive is set to be the exclusive VR partner for all content, online and offline activations for the upcoming film, Ready Player One.

Following a deal between HTC and Warner Bros. Pictures, Vive will produce multiple pieces of VR content tied to the world of Ready Player One.

Fans will be able to access the content through Viveport, which will distribute it globally across all VR in-home platforms, including PC based VR systems to mobile solutions.

"The virtual reality world within Ready Player One is extremely advanced, sophisticated and engaging, and with Vive, we chose the best system to represent the future of VR. Vive is the perfect partner to bring that to life and also has the broadest reach to global markets for the use of VR in home, mobile and offline channels," said Blair Rich, president of worldwide marketing at Warner Bros. Pictures.

"We’re delighted that HTC Vive will be partnering with Ready Player One and very excited to work with them leading up to the movie’s release in spring 2018."

Ready Player One is a sci-fi action thriller that takes place in a VR space, and is slated for release on March 30th, 2018.

Rikard Steiber, president at Viveport, added: “Ready Player One is one of the most anticipated movies in the world, and has tremendous potential to engage and entertain the worldwide market, showcasing the transformative nature of VR, and what it can and will be.

"Vive is delivering on the promise of VR and continues to be the most advanced and immersive VR experience available to consumers, and we’re thrilled to be partnering with Warner Bros. to bring these experiences to consumers, on all platforms, around the globe."

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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