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Pea&Promoplast to produce Angry Birds promotional plush

The Angry Birds licensee list has grown with the announcement of a new plush line coming from Pea&Promoplast. In a deal struck by Maurizio Distefano Licensing on behalf of brand owner, Rovio

The agreement, with Italian company Pea&Promoplast, a European leader in the promotions sector, will see the creation of a number of Angry Birds promotional products, beginning with a new collection of soft toys, inspired by the wildly popular feathered heroes of video games, a hit film and a very successful licensing campaign.

Red, Chuck and Bomb and the full set of Hatchlings will be the stars of the Pea&Promoplast plush toys and numerous other themed Angry Birds promotional products, which will be developed by Pea&Promoplast for use in Angry Birds promotional activities alongside brand partners from various sectors.

"This major global partnership with Rovio, supported by the efforts of MD Licensing, has been a powerful recognition and endorsement of the strength of our work: more than twenty years experience in plush production for large global players such as De Agostini, Unilever, Ferrero and Warner," commented Gianluca Vacchi, CEO Pea&Promoplast.

Maurizio Distefano, chairman and founder of the agency, added: "We have partnered with Pea&Promoplast on numerous projects for many years and we have enjoyed a great deal of success on a number of innovative projects. This agreement with Pea&Promoplast will allow us, alongside Rovio, to expand the reach of this brand even further — supported by some very high-quality plush versions of everybody’s favourite Angry Birds."

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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