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Panini launches Disney’s Elena of Avalor magazine

Panini has detailed the launch of the official Elena of Avalor magazine, a new title based on the hit Disney Junior and Disney Channel series.

Aimed at kids aged four to seven, the new monthly, 36-page title is scheduled to hit shelves on March 30th.

The magazine will boast a strong presence in all sales channels from launch, having secured promotional space in all major retail groups and independents.

Each issue will feature a variety of content including stories, puzzles, crafts, competitions and fun learning activities.

The first issue will introduce readers to the world of Elena of Avalor and her family. The launch issue includes over 70 stickers to be used in the magazine and is cover mounted with a Tiara, bracelet and clip on earrings.

The issue is priced at £3.99.

Cheryl Davenport-Thomas, product marketing manager at Panini, said: “We are delighted to be working with Disney on the new Elena of Avalor magazine which is jam-packed with engaging creative that will both educate and entertain.

“The strong editorial and retail marketing support makes a great launch platform for the magazine.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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