Home / Lifestyle / ABG and American Crew roll out Elvis tribute week

ABG and American Crew roll out Elvis tribute week

American Crew is sponsoring Berklee College of Music’s Institute for Creative Entrepreneurship celebration of Elvis Presely, through a series of educational events.

Kicking off on April 3rd for a week at the Berklee campus in Boston, the event series, dubbed Music Makes an Artist, Style Makes an Icon, is designed to celebrate Elvis’ musical and cultural legacy and his iconic approach to artistry.

The deal, which was brokered by Authentic Brands Group (ABG), will feature panels of experts on Presley and guest speakers, as well as events inspired by his music, personal style and legacy.

"Elvis’ influence surpasses the music he created and through education, we can continue to extend his legacy and global influence to creators and artists for generations to come,” said Nick Woodhouse, president and CMO of ABG, owner of Elvis Presley Enterprises, LLC.

The week will finish on a Singers Showcase, featuring vocals by Berklee’s a capella group, Pitch Slapped, and ten of Berklee’s student vocalists performing classics like Hound Dog, Can’t Help Falling in Love, A Little Less Conversation and more.

David Raccuglia, founder of American Crew, added: "Elvis redefined grooming for men in America, and we’re thrilled to continue our support of his legacy by partnering with BerkleeICE for this historic – and stylish – celebration.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

Check Also

Moomin Characters partners with Tatty Devine for new jewellery collection

Moomin Characters and the London-based jewellery brand, Tatty Devine are to collaborate on a new …