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Smiley heads to Bloomingdale’s with Daydreamer LA apparel line

Smiley is expanding its presence in the US market, thanks to its latest deal with licensee Daydreamer LA.

The collection, which will make its debut at US department store chain Bloomingdale’s, will span distressed, over-dyed vest tops with choker neck detailing.

Nicolas Loufrani, CEO of Smiley, said: ”We are very happy to see Smiley back at Bloomingdale’s with Daydreamer LA.

“Thanks to all our high-end collaborations, the Smiley brand is seen all over the world as a strong fashion icon.”

Available in store and online now, the deal adds to the firm’s growing global apparel footprint, which has helped the brand to achieve growth of 31 per cent at retail since 2015.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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