Home / Lifestyle / NFL and Rawlings renews licensing agreement

NFL and Rawlings renews licensing agreement

Sporting goods manufacturer, Rawlings, has renewed its licensing agreement with the NFL.

The NFL is currently a licensee for a variety of items, with exclusivity in tailgating canopies and chairs.

"Over the past 15 years, we’ve built a strong partnership with the NFL based on our ability to provide quality items not only for the athletes on the field, but also for the fans in the stands as well as those tailgating in the parking lot or watching at home," said Eric Reinsfelder, senior director of sports licensing at Rawlings.

"Our broad assortment of licensed NFL products ensures that each fan has access to a one-stop shop for all of their tailgating needs."

Following the new agreement, Rawlings will gain continued rights in categories including footballs, portable chairs, canopies, coolers, tables, softees and slow cookers, as well as Super Bowl tailgate products.

Jennifer Gray, director of licensing of NFL, added: “We’re excited to expand our relationship with Rawlings, one of the most authentic and trusted names in sports.

"They share our same dedication to creating the ultimate game-day experience for NFL fans."

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

Check Also

Moomin Characters partners with Tatty Devine for new jewellery collection

Moomin Characters and the London-based jewellery brand, Tatty Devine are to collaborate on a new …