HarperCollins Children’s Books has secured a six year deal with Vivendi for the world publishing rights for the Paddington sequel, Paddington 2.
Vivendi took full ownership of the Paddington brand worldwide following the success of the release of the Paddington movie by Studiocanal, a Vivendi subsidiary, in 2014.
‘The deal marks the beginning of an exciting new chapter in Paddington’s history, forming a partnership of media and content creation that will introduce Paddington to a new generation of readers on the global stage,’ read a statement.
Launching with a movie tie-in programme, co-published by HarperCollins US and UK, to coincide with the Paddington 2 movie this Autumn, the partnership creates a strategic alliance of heritage and future vision which will establish a worldwide brand loyalty for Paddington Bear.
Ann-Janine Murtagh, executive publisher at HarperCollins Children’s Books UK, said: “We are proud to be both the original publisher of Paddington Bear and now exclusive global publishing partner of the Vivendi group.
“We share their ambition to ensure that Paddington Bear builds an ever bigger fan base and continues to endear children worldwide. We have been privileged to publish Michael Bond on the HarperCollins list for nearly 60 years.
“We admire the integrity and creativity with which Studiocanal has brought Paddington to life in the first Paddington movie and look forward with huge excitement to movie 2.
“Paddington Publishing marks a key strand of HarperCollins’ future growth strategy and we look forward to working with our colleagues at Vivendi in the years ahead.”