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Pringles stationery on the way from Helix

Pink Key Consulting has signed stationery brand Helix as the latest licensing partner for Pringles.

Under its deal with Pringles, Helix will develop three pencil case designs, which will be styled in the form of a Pringles can.

Fans will also be able to choose from some of the UK’s favourite flavours, including Sour Cream and Onion, Original and Salt and Vinegar colourways.

“We are delighted to have Helix on board, we think their products are great fun and a really good example of what can be done with the brand,” said Richard Pink from Pink Key Consulting.

Gray Richmond, MD at Helix, added: “Pringles is an iconic brand, with truly distinctive packaging and we are thrilled to be working with them to develop new stationery products echoing their creative approach.

“Our licensed products have always proved incredibly popular with consumers and we have no doubt that our new line will be equally so. We look forward to revealing more details soon, but in the meantime, we encourage any retailers interested in stocking our new ranges to get in touch with our sales team now.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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