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The Roald Dahl Literary Estate and Lost My Name pen new book

The Roald Dahl Literary Estate and Lost My Name are teaming up to develop a new personalised book.

The collaboration will be a joint venture illustrated by Adam Hancher and written by Lost My Name co-founder, David Cadji-Newby, with editorial support from The Roald Dahl Literary Estate.

“Roald was the master at creating child heroes to lead us through his stories. We are delighted that children will now be able to step into those pages,” said Luke Kelly, MD at The Roald Dahl Literary Estate.

“We are always seeking innovation in our publishing, and this great partnership allows us to deliver on that hope.”

Fans will be able to pre-order their copy from Lost My Name in June, before worldwide release on Roald Dahl Day, September 13th, 2017.

Asi Sharabi, CEO at Lost My Name, added: “This partnership represents a bold new direction for our uniquely high quality personalised stories. Roald Dahl’s books have been loved by many generations and we are thrilled to be creating the first story that will transport a child into Dahl’s world and ignite their imagination.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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