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Nitro Circus enlists Fist Handwear for strategic partnership

Action sports entertainment brand Nitro Circus has partnered with Fist Handwear for a new licensing partnership.

As part of this alignment, Fist Handwear is releasing a signature series of Nitro Circus gloves. This exclusive Hand wear line will combine Fist’s industry-leading technical expertise and innovation with design input from Nitro Circus’ record-breaking athletes.

“One of the key pillars of our global licensing strategy is to partner with action sports product leaders. Teaming with FIST Handwear is absolutely in line with that,” said Peter Maule, Nitro Circus’ global head of licensing.

“Uniting the best in performance gear with our world-class riders highlights the authenticity of Nitro Circus and its core values. It will also create a halo effect as we develop our broader range of consumer products.”

“Having had FIST athletes involved in Nitro Circus Live shows since its inception, I had already felt like we were a part of the team and it’s great to finally make that official with our exclusive range of FIST Handwear x Nitro Circus gloves,” said Sam Moore, Fist Handwear founder and director.

“For our brand to be aligned with the best athletes in the world, riding in the best show in the world and working with all of these legends at Nitro HQ is something we are extremely proud and excited to be a part of.”

Nitro Circus has also partnered with a global network of agencies, including Velocity Brand Management in Australia and New Zealand, to roll out an expansive collection of soft-lines and hard-goods worldwide. Categories include apparel, sporting goods, toys, bikes, scooters and other ride-on products, plus video games and more. 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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