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Thor: Ragnarok trailer is Disney’s most watched in 24 hours

The first trailer for the third instalment in Marvel’s Thor series, Thor: Ragnarok, dropped on Monday, garnering the highest ever view count for a Disney trailer in 24 hours.

The trailer which shows the first glimpse at the clash between Thor and Hulk, generated over 136 million views in the 24-hour period, sailing past Disney’s previous record-holder, Beauty and the Beast, which generated 127.6 million.

The trailer was praised for its lighthearted tone, which displayed clear influences from Marvel’s other property Guardians of the Galaxy.

You can view the trailer for Thor Ragnarok below.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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