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King partners with Moschino for Candy Crush capsule collection

Mobile game developer King has partnered with Moschino for an exclusive capsule collection based on the brand with renowned designer Jeremy Scott.

The collection will launch exclusively at Moschino.com, in limited numbers to mark the franchise’s fifth anniversary.

"As someone who is inspired by pop culture, it was only a matter of time till I’d play with the iconography of Candy Crush," said Jeremy Scott, creative director for Moschino. "The only thing I love more than playing the game is wearing it!"

The celebration of the launch will culminate at the exclusive star-studded Moschino Candy Crush Desert Party during the Coachella music festival, where the entire event space will be transformed into a Candy Kingdom. 

"We couldn’t think of a better partner to transform Candy Crush into this fun and playful capsule collection that our players will have a chance to own and wear," added Sebastian Knutsson, chief creative officer at King.

"Moschino and Jeremy Scott are known for their larger than life creations and bringing popular culture to the runway, so it’s the perfect partnership as we prepare to mark the five-year anniversary of Candy Crush Saga. The game has earned a firm position in the cultural zeitgeist and the collection is a celebration of this."

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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