CPLG has brokered a deal for a new Felix the Cat collection from Duth fashion brand Scotch & Soda, in addition to a new line from denim brand, Amsterdams Blauw.
The 42-piece collaboration will include vintage versions of Felix the Cat and hand-painted artworks on a line leather jackets, jersey wear and denim for men, women and children.
“We are delighted a partner of the calibre of Scotch & Soda will be launching this unique Felix the Cat collection,” said Matt Tobia, account manager, CPLG Benelux in a statement.
“The classic artwork, together with the playful nature of Felix, are a great fit with Scotch & Soda’s Amsterdams Blauw brand, making them an ideal partner for this iconic character. The collection is a great mix of innovative denim pieces and sportswear styles. We are confident fashion fans worldwide will be equally enthusiastic when the Amsterdams Blauw Felix the Cat capsule hits stores later this year.”
The Felix the Cat apparel range will launch at Scotch & Soda as well as a number of department stores this Novmber. It will be supported by a consumer PR and marketing campaign across social media and print media.