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LIMA outlines Licensing University sessions

LIMA has detailed the sessions that will take place at its Licensing Univerity event which will be held on May 22-25 at Mandalay Bay Convention Center in Las Vegas, NV alongside Licensing Expo.

Cole Gahagan, Chief Commercial Officer of sports-licensing powerhouse Fanatics Inc. will deliver the keynote address, “Licensing In The On-Demand Economy.” It’s a new era in the licensing business in which the speed at which brand owners, retailers, and licensees fulfill rapidly changing consumer demand will go a long way toward determining the future. The keynote session is 8 a.m. – 9 a.m. on Tuesday, May 23. 

The other confirmed sessions include:

  • Growth Markets – India, China and Brazil – This session will examine three of the global marketplaces most often cited as having the greatest growth potential for sales of licensed goods; offering real-world insights about business conditions, and how to maximize the opportunity. 
  • Planning – And Executing – Your Social Media Strategy– This workshop will provide the latest stats/insights/trends on where social media is today and where we are going.
  • Eight Key Steps in Extending a Brand – What is over licensing and should I be concerned? Is this a common problem? 
  • Basics of Sports Licensing – Attendees will learn how to integrate sports into their product portfolio and what the growth potential is for local, national and international consumers, and more. 
  • The Changing Landscape of Digital Entertainment – A discussion about the video game and digital entertainment landscape and how to navigate the many choices an entertainment or corporate brand holder has to understand and make.
  • Capsules, Collaborations and Limited Editions: Opportunities and Pitfalls – Licensing partnerships that are narrow in scope, including capsule collections, limited editions, and collaborations, have taken the place of traditional long-term licensing agreements in many situations. 
  • Studies in Food and Beverage Branding – The food and beverage categories offer licensees and brand owners both unique opportunities and unique challenges.

For an up-to-date schedule of sessions and to register for the full slate of Licensing University sessions, visit the Licensing Expo website

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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