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Disney’s Mickey and the Roadster Racers readies for UK launch with new toy partners

Disney is gearing up for the UK launch of its new animated series Mickey and the Roadster Racers with a swathe of new toy partners.

IMC Toys, Just Play/Flair and Posh Paws have each signed with the company to develop a range of merchandise inspired by the popular pre-school series.

Mickey and the Roadster Racers has already topped the charts in the US where it ranks as the number one series across pre-schooler TV networks.

The madcap car-racing adventure series features Disney’s number one star, Mickey Mouse and his friends Minnie, Pluto, Goofy, daisy and Donald.

Mike Stagg, senior vice president and general manager for retail, UK and Ireland, said: “Pre-schoolers and their families around the world have enjoyed Mickey Mouse Clubhouse for almost a decade and Mickey and the Roadster Racers is set to build on the success while introducing a new generation to an iconic character.

“The retail ranges from IMC, Just Play/Flair and Posh Paws are a great way for children to bring their favourite shows to life and encourage interaction between play and watching the show.”

The full product ranges from IMC, Just Play/Flair and Posh Paws will be available in retailers this July.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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