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KidBox delivers big name brands to newborns with Baby by KidBox launch

KidBox, a styled box offering big name brands at significant savings to children, has launched its new platform, Baby by KidBox.

The new initiative is a seasonal apparel box for baby brands such as Giggle, Jessica Simpson, DKNY, Adidas, Burt’s Bees, Reebok, 7 for all Mankind, Cutie Pie Baby, Chick Pea and Kyle & Deena.

An extension of KidBox, which currently caters to girls and boys aged two to four, Baby by KidBox is now available for infants and babies, allowing parents the chance to shop for all their kids through the curated service.

Each baby box includes five to eight items of premier brand apparel and accessories, averaging at $7 to $12 per item.

‘The launch of Baby by KidBox and continued success of KidBox also reinforces the fact that we are in a changing clothing retail landscape where families are looking to alternatives to traditional big box, chain and department stores,’ read a statement from the firm.

“All parents – especially new mums and dads – are starved for time and are looking for one place to shop for all of their children’s needs and style preferences,” said Miki Racine Berardelli, KidBox CEO.

“With our baby extension, we are offering parents the convenience of purchasing stylish clothing curated especially for their babies without the fuss of having to search through multiple websites or driving to the mall.

“Meanwhile, families can enjoy their new clothes while knowing they are also giving back to children in need.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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