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Mentos launches swimwear line with Yes I Am

Mentos has joined forces with Italian fashion brand, Yes I Am, to develop a new line of swimwear and windbreakers jackets.

The Yes I Am for Mentos launch will help to create a buzz around both brands and provide inspiration relevant to all of the next Mentos partners.

Milan-based concept store, M Collective, hosted the launch party for the collection, where Cristiano Rinaldi showcased the new items alongside the licensing team from Perfetti Van Melle, owner of the Mentos brand.

The new collection is available in selected stores throughout Italy and online now. 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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