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Artist Legacy Group joins forces with Iggy Pop

Artist Legacy Group (ALG) is teaming up with punk rock singer Iggy Pop for a new, global brand management initiative.

As part of the deal, ALG will spearhead new license extension opportunities for Iggy Pop’s name and likeness across a variety of product categories.

Plus, the company will also build upon Pop’s track record of working with brand partners.

"Iggy Pop is punk rock personified and a perfect fit for brands looking to add authentic edge to their product lines and advertising campaigns," said Ashley Austin, CEO of ALG.

"He is an unstoppable creative force and it is a privilege to be working alongside him to identify innovative initiatives that cement his status as a global icon."

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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