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Evolution takes on licensing rights for Sunny Bunnies

Media I.M has tapped Evolution to represent the licensing and promotions rights for animation show, Sunny Bunnies.

Following the deal, Evolution will expand the content into a variety of licensed products for kids, including apparel, accessories, publishing, toys, food and more.

In addition, the company will also manage promotions and marketing alliances in the region.

“We are very excited to be working with such an experienced group of executives at Media I.M. and the talented animation team at Digital Light Studios on this fun and engaging series,” said Travis Rutherford, president of licensing and retail at Evolution.

“We expect a significant consumer products program to be deployed in the North American market beginning with core categories available at select retailers in spring 2018. Our carefully constructed brand expansion strategy will build Sunny Bunnies into one of the premiere children’s TV franchises.”

Disney Junior and Disney Channel have licensed the Sunny Bunnies series, ensuring that the show will have a broad reach of three to six-year-olds across the US.

Maria Ufland, co-founder and joint MD of Media I.M., added: “The global response to date from broadcasters, licensees and now retailers for Sunny Bunnieshas been unprecedented.

"The new deal with Evolution is the catalyst we needed to expand this innovative show into the North American retail market and we look forward to launching new licensed products across many classifications. With the support from the Disney Channels alongside Evolution’s brand development and licensing efforts, we think this is significant opportunity for all parties involved in the brand.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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