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Endemol Shine readies Facebook Live Mr Bean event

The first ever live animated Mr Bean event is set to launch on Facebook Live this May.

Thanks to a new deal with Endemol Shine Group, Silent Boom and Adobe, fans will be able to take part in the event on Wednesday May 3rd, where an animated Mr Bean will play a game of charades and interact live with his 70 million Facebook audience.

All capable thanks to Adobe’s Character Animator, the livestream will see Mr Bean perform charades using sounds from the recently released Mr Bean Soundboard app.

“This is a tremendously exciting project and we can’t wait for the Mr Bean fans on Facebook to join in the fun for this innovative new experience,” said Frances Adams, global director of brands and licensing at Endemol Shine Group.

“The Mr Bean brand is seeing phenomenal online growth which is testament to the bold and ambitious work of the wonderfully talented teams here at Endemol Shine Group.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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