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Beanstalk expands TGI Fridays’ licensing offering

Beanstalk is joining forces with TGI Fridays to build the restaurant chain’s licensing programme internationally.

Leading the programme is a new range of slow cooked meats from UK food company, Tulip.

The initial line-up will boast a Slow Cooked Barbacoa Pulled Beef Tortilla Wrap Kit, Slow Cooked Rack of Ribs with Tennessee Bourbon BBQ Glaze, Slow Cooked Chicken Wings, and a Pork Ribs Selection Pack.

“Not only is TGI Fridays known for its personalised service and authentic American food and drinks, but it was also the first original American bar and grill brand to enter multiple markets around the world,” said Lisa Reiner, MD of Beanstalk for Europe and Asia Pacific.

“The demand for authentic American style foods has grown rapidly and this is the perfect time to respond to consumer tastes and expand such a well-known and loved brand like Fridays.”

Fans can get their hands on Tulip’s new range of goods from Morrison’s stores throughout the UK now.

Elsewhere, a gifting range developed by IG Design Group is slated for release this Christmas, which will include gifts to help consumers create TGI cocktails and US-inspired food at home.

Chris Phylactou, ‎senior director of global licensing, strategic sourcing and brand protection for TGI Fridays, added: “TGI Fridays has enjoyed fantastic success at retail in North America for more than ten years, with a select stable of strategic partners.

“We are thrilled to now have the opportunity to expand the programme internationally and deliver to fans of TGI Fridays a new way to make every day like Friday.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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