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Brandberry to represent Speed Stacks

Licensing firm Brandberry has announced it has entered into a licensing agreement with Speed Stacks, seeking a licensee for a relaunch of the brand.

Speed Stacks launched in 2006 with Play Along Toys, prior to the company being fully absorbed by Jakks Pacific. After the acquisition, Speed Stacks continued to market and sell their products through the educational channels they developed prior to launching in retail. Now they are ready to leverage the network of loyal students and ambassadors they have built to support broader distribution. Thousands of teachers, administrators, and parents along with millions of kids experience the benefits of Sport Stacking through school programs, which drives demand in retail.

“It was almost 10 years ago that I got to witness the launch of Speed Stacks first hand while working for Play Along Toys” commented Ashley Mady, president of Brandberry. “Since then Speed Stacks has garnered a loyal fan base and their awareness specifically through schools has increased tremendously. We can’t wait to couple this powerful ambassador network and retail ready product with a leading toy company.”

“Sport stacking with Speed Stacks has grown into a staple of physical education programs worldwide and is even a Junior Olympic sport now!” added Larry Goers, CEO of Speed Stacks. “We are excited to be working with Brandberry for our relaunch into mass and to bring our products to a much wider audience.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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