Home / Retail / Acamar Films enjoys successful launch of Bing pyjamas

Acamar Films enjoys successful launch of Bing pyjamas

The latest launch of Bing nightwear in Tesco stores has proven to be a hit with fans, with re-orders confirmed within days of the pyjamas hitting stores.

Launched with apparel licensee Aykroyds on April 3rd online and in store, increased demand has resulted in a unisex pyjama being requested.

“We’re super excited seeing the new Bing nightwear range launch at retail,” said Sion Aykroyd, sales executive at Aykroyds.

“It’s had a great reaction and we’re now busy working on a new extensive range for Christmas to fulfil the huge demand that’s out there. Bingsters all over the country will be jumping for joy.”

Bethan Garton, head of licensing at Acamar Films, added: “We are delighted to already see such enthusiasm for the Bing pyjamas within days of release, and look forward to it continuing with our new range of unisex pyjamas.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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