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Smiley and Pretty Green partner for festival apparel

The Smiley Company has announced a new apparel collaboration with Pretty Green, inspired by the UK’s music festival scene.

This limited edition collection will launch through selected Pretty Green distribution channels this May 2017, just in time for the festival season, and will feature nylon kagools and a mid-length trademark parka. As well as a selection of tees and polos all utilising Pretty Green’s distinctive paisley pattern with all over Smiley’s interspersed. The range is pulled together with embroidered bouclé Smiley patches and is only available in Smiley’s distinctive black and yellow colour palette.

“This is a great collaboration to celebrate our 45th anniversary," said Nicolas Loufrani, CEO of Smiley.

"Showcasing Smiley’s deep roots in music and the festival scene, whilst creating yet another amazing upscale fashion collaboration, which continues to be so central to the evolution of our apparel program. Smiley continues to bridge the gap between fashion and music worlds.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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