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Hitbox and Azubu merge to form Smashcast

Video games and esports livestreaming services Hitbox and Azubu have merged to form Smashcast, turning the newly-formed LA-based company into the world’s largest independent eSports broadcaster outside Asia. 

The new streaming service is expected to be the main competitor to industry leader Twitch, offering higher quality streaming options that will support 4K resolutions and 60 fps frame rates. The service also incorporates a Hype-O-Meter that allows fans to engage with the action whilst watching their favourite e-athletes perform.

The app is now available to download for free on iOS and Android, and any traffic to Hitbox or Azubu will now be redirected to the new site.

“We’re excited to announce the completion of the merger of Hitbox and Azubu, along with the launch of the new Smashcast company name and brand" commented CEO Mike McGarvey. "The new Hype-o-Meter feature for viewer engagement is just the first step in our long-term vision to create the best broadcaster-to-viewer experience in the world of esports and gaming.”

Smashcast also announced a state-of-the-art content production studio in Vienna, Austria which represents a core component of the firm’s strategy to more fully integrate into the world of esports.

“The new Vienna production facility is a key next step for us in ensuring the quality of support we provide our broadcasting and publishing partners," added Martin Klimscha, European managing director of Smashcast.

"We wanted specifically to ensure that we are differentiated from our competitors not only from our platform and technology excellence, which includes full 4k and 360 VR support, but from the quality of streaming content as well.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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