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Sanrio inks deal with Snapchat

Snapchat is joining forces with Sanrio to bring a new range of sticker packs to the app.

The sticker pack will feature 30 Sanrio character stickers, including Hello Kitty, My Melody, Badtz-Maru, Chococat, Keroppi and more within the Sticker drawer when sending photo and video snaps.

Only available for a month, the partnership marks the first time Snapchat has released partnered Creative Tools.

In addition, the partnership coincides with Sanrio Character Ranking 2017, an annual competition where fans get the chance to vote for their favourite Sanrio character. Each sticker used will count as a vote for the chosen character.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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