Home / Media & PR / Italian restaurant Dan Tana’s taps Prominent in new licensing deal

Italian restaurant Dan Tana’s taps Prominent in new licensing deal

California Italian restaurant, Dan Tana’s, has appointed Brand + Talent (Prominent) as its exclusive global licensing agent.

Prominent will develop a line of branded products for Dan Tana’s in multiple categories, including sauces, pastas, olive oil, vinegars, fresh prepared and frozen foods, wine, spirits and more.

In addition, a coffee table book highlighting the restaurant’s 50 years and classic recipes will also be published.

“For over 50 years, Tana’s has been the place to go for titans from the world of film, TV, sport, media, politics and music. The restaurant’s red and white checkered tablecloths and hanging clusters of chianti bottles have been a refuge for hungry customers seeking authentic Italian cuisine in an atmosphere reminiscent of an establishment located in Naples, Italy or on New York’s Mulberry Street,” said Michael Catalano, co-founder of Prominent.

“We could not be more thrilled to represent one of Hollywood’s true stars, and look forward to developing a program that honors Dan Tana’s legacy and brings the experience to another level, delivering quality products and expanding the restaurant globally.”

The first products are slated for launch in 2018.

Tana’s owner, Sonja Perencevic, added: “We are truly excited to be able to align with best in class partners to create a line of products and additional locations that will extend Dan Tana’s beyond the iconic, little yellow house on Santa Monica Boulevard and into the homes of many. We are proud owners and will ensure its legacy.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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