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Simon’s Cat to be featured at Licensing Expo

Endemol Shine has announced a series of events to be held at Licensing Expo to celebrate the animated brand.

Animator and creator, Simon Tofield, will appear in the company’s booth #O252, May 23 and 24 between 2:00-4:00 p.m. All Expo attendees are invited for a meet and greet, to see Tofield’s live drawing demonstration and get autographed artwork. Press interviews are available upon request. 

“I am very excited to be coming to the Las Vegas Licensing show and share our stories with more cat lovers who see the humour in their own pets. We have lots of fans in the US and look forward to hearing from our wonderful audiences around the world,” commented Tofield.

Endemol Shine is further expanding “Simon’s Cat’s” global brand in the U.S. licensing market by launching a robust consumer products strategy. Currently it’s worldwide presence is felt in over 100 countries with more than 250 products available across publishing and consumer products, including close to 2 million books sold in 30 countries.

“’Simon’s Cat’ is truly a beloved brand globally,” added Tamaya Petteway, SVP Brand and licensing partnerships at Endemol Shine North America. “We’re developing a comprehensive consumer products strategy, and are eager to grow the brand’s remarkable footprint by creating incredible opportunities for brand and licensing expansion here in the U.S.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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