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eOne announces new content for Peppa Pig

Entertainment One has announced that a new season of Peppa Pig is on the way from award-winning animation studio, Astley Baker Davies. 

The new episodes for season seven are currently in production and are slated to air in 2018, The 117 new episodes currently in production will then launch on air globally from Spring 2019, to co-incide with the brand’s 15th anniversary and will secure a pipeline of Peppa Pig content over the following four years.

“The popularity of Peppa Pig has always been underpinned by the outstanding content, which transcends geographical borders and is loved by audiences around the world,” said Andrew Carley, head of global licensing at Entertainment One. “With a new series in the pipeline, best-in-class partners and strong marketing and experiential initiatives in each territory, we continue to nurture the long-term success of this global preschool phenomenon.”

The property now boasts 87 licensees in the UK and master toy partner, Character Options, is readying the launch of its new hero product, Peppa’s Family Home, which hits shelves in July 2017 and will be supported with a dedicated TV advertising campaign.

The licensor welcomes new toy partner, DTC, in Brazil where a fresh line of toys will debut at retail from August. In Russia, licensing has accelerated at a significant pace and the licensing programme now has 40 partners signed across toys, games and confectionery.

Elsewhere, Peppa Pig merchandise recently entered new markets across the Nordics region where Character Options’ master toy line is being distributed by Top Toy. Further categories will follow in autumn/winter 2017 including bedding, puzzles and apparel.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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