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US: The Absolut Company names new licensees for Malibu

The Absolut Company, the global owner of the Malibu brand, has named Isaac Morris Limited as its official apparel licensee.

Under the new partnership – one brokered by Dimensional Branding Group – IML will launch a range of apparel for the Malibu brand across North America.

The line is set to launch in the third quarter of this year.

Elsa Rafen, global brand manager for Malibu, said: “We are thrilled to be partnering with IML to extend the Malibu brand into apparel in the US and further establish the Malibu summer lifestyle.

“Malibu is a global icon of summer. Known and loved in 150 markets, it brings the vibrant spirit of summer to life with its unique summer identity, iconic logo and white bottle.”

Milin Shah, vice president and general counsel for Isaac Morris Limited, added: “We are excited by the Malibu brand and its lifestyle POV.

“Our apparel line will emphasise the unique Malibu character and bring it to life with energetic designs that reflect the warm spirit of summer in a highly contemporary way.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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