Home / Entertainment / Zinkia and Digital TV Group ink global deal for Pocoyo relaunch

Zinkia and Digital TV Group ink global deal for Pocoyo relaunch

Zinkia is aiming to reposition the Pocoyo brand and increase its growth in line with its other titles via a new partnership with mulitnational content production, distribution and marketing firm Digital TV Group.

The group will take over the commercialization of the company’s brands both in traditional and digital audiovisual platforms, consumer products exploitation (Licensing & Merchandising), plus the development of interactive and Edutainment products.

This activity is part of a strategic plan designed by Zinkia in partnership with Digital TV Group that entails the implementation of commercial and marketing actions in the territories in which the Spanish company is currently present (over 150 countries), as well as new markets and platforms, over the coming years.

The pre-school show Pocoyo aims for education and entertainment merged in perfect balance. The curiosity of the lead character, joined by his inseparable friends Nina, Elly, Pato, Loula, Sleepy Bird, Fred, Baby Bird, and Caterpillar, generates countless adventures in a world in which colors, shapes and sounds form a new language that captivates both kids and adults.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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