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US: Sanrio teams with Nylon for Hello Kitty apparel

Sanrio has teamed up with US magazine, Nylon, for the launch of a new Hello Kitty streetwear collection.

Slated for release on May 31st, the range boasts a jacket, shorts, t-shirts, a skirt, body suit and a top, all featuring the iconic Hello Kitty character.

Several other classic Sanrio characters have also been depicted, including the angry penguin Badtz Maru, Little Twin Stars and Gudetama.

First unveiled via Nylon’s Instagram page with a sneak preview image, the firm revealed that senior fashion market editor, Marissa Smith, was behind the nine-piece collection with Sanrio.

Available from the Nylon shop for a limited time, prices range from $29 to $110. 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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