Cooking Brands has revealed their latest capsule range for the Guns N’ Roses property with Dutch retailer The Sting.
The Sting will unleash a Guns N’ Roses capsule range launching beginning of June 2017. The collection will feature five items for men within their Rockerbox collection and three items for women within their Seven Sisters collection. The range includes t-shirts, singlets and sweaters.
“The Guns N’ Roses artworks and images are a great fit with our labels Rockerbox and Seven Sisters," commented Evelien Delfsma, artwork studio manager at The Sting. "We are thrilled to launch this range in all our stores, timed precisely with the band visiting The Netherlands.”
The range will be supported by a consumer marketing campaign across social and print media. Additionally consumers can win 3×2 Golden Circle tickets in a sweepstake by uploading a “rock ‘n roll selfie” on Facebook, Instagram or Snapchat with a newly bought Guns N’ Roses item and the hashtag #THESTINGXGNR.
“We are delighted a partner like The Sting will be launching this awesome range and give their full support with such a powerful campaign” said Henny Ph. de Wolf, Sales & Product Manager at Cooking Brands.
The Guns N’ Roses campaign will be supported by newsletters and social media channels to all 543.000 followers of The Sting and all 60 stores in The Netherlands and Belgium will feature in-store communication with a large window canvas and a dedicated table with POS signs on a prominent spot in every store.