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eOne taps publishing and paper goods partners for PJ Masks

Entertainment One has confirmed plans to expand its PJ Masks portfolio with a host of publishing and paper goods firms tapped to produce goods for the US and Canada markets.

American Greetings, Colorforms, CSS, Parragon, and Redan, will launch an raft of publishing and paper goods to arrive at major national retailers in the US and Canada this Autumn. The latest partners will help expand on the PJ Masks offerings from Master Publishing Partner Simon & Schuster Children’s Publishing.

“Consumers continue to enthusiastically embrace PJ Masks and we’re seeing very strong demand for products in more and more categories,” commented Joan Grasso, VP, Licensing, North America, eOne Family. “We’re delighted to be partnering with each of these outstanding companies whose products will introduce exciting new ways for kids and families to get creative while experiencing the ‘heroic’ fun of their favorite show.”

The full line up of partners includes:

  • American Greetings (greeting cards, seasonal wrap) – U.S.
  • Colorforms (reusable sticker sets) – U.S.
  • CSS (seasonal stationery exchange) – U.S.
  • Parragon (publishing) – U.S. and Canada
  • Redan (magazines) – U.S. and Canada

PJ Masks is currently airing on Disney Junior in the US and has reached nearly 80 million total viewers over the course of its run.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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