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SLR Productions’ Lexi & Lottie secures publishing deal

SLR Productions’ animated series Lexi & Lottie is set to be adapted into a line of storybooks and activity books thanks to a new deal with Penguin Random House.

Included in the line-up is Here Kitty, Kitty, Art for Art’s Sake Lexi & Lottie Detective Handbook and Ultimate Activity Book, which all boast original television series artwork created by SLR Productions.

“Our beloved trusty twin detectives Lexi & Lottie are the perfect fit for Penguin Random House’s tween publishing market. Their vibrant and energetic personalities, along with their detective adventures at Appleton Animal Park translate incredibly well into storybook adventures and activity books,” said Suzanne Ryan, CEO and executive producer at SLR Productions.

“Here Kitty, Kitty and Art for Art’s Sake are both fun stories for tweens, the Detective Handbook features all of Lexi and Lottie’s top secret detective tips and tricks, and the Ultimate Activity Book is filled to the brim with crime-solving, case-breaking, crook-catching activities.”

The original series, which is designed for six to nine year olds, was created by SLR Productions’ in-house creative and development team consisting of executive producer Suzanne Ryan, creative director Jo Boag and script producer Melanie Alexander.

Lexi & Lottie currently airs on Australia’s Eleven and will soon be seen this July on Super RTL in Germany, as well as throughout Europe and in China.

Holly Toohey, publisher of brands and partnerships at Penguin Random House, Young Readers, added: “Penguin Random House Australia are so excited to be launching the Lexi and Lottie book series. From the moment we heard SLR Productions’ pitch for the show we knew that these fun, action-packed episodes would translate perfectly into books for young readers.

“The series is hugely commercial, both in look and content, but also has strong educational themes such animal welfare, problem solving and social justice which will ensure its longevity.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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