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Cartoon Network opens doors to The Powerpuff Girls Emporium

A pop-up Emporium inspired by The Powerpuff Girls has opened in London’s Soho district.

The three-day immersive experience was unveiled by singer and presenter, Alesha Dixon, before officially opening its doors to fans today.

Cartoon Network designed the Emporium as a celebration of girls across the world, where kids and adults will be invited to learn how to become a superhero in Powerpuff Girl style with a range of themed activities.

“With The Powerpuff Girls gathering momentum and establishing a strong fan-base across the UK, we’re delighted to be offering kids and young adults a unique opportunity to engage with the super-powered Blossom, Bubbles and Buttercup beyond the small screen,” said Graham Saltmarsh, director of licensing UK and Nordics at Cartoon Network Enterprises EMEA.

“The UK mass-market merchandise roll-out is now underway for The Powerpuff Girls and we’re confident this event will demonstrate the brand’s great potential to licensees and retailers across the country.”

Inside, fans will be able to enjoy the make-up and nail bar complete with its own punchbag, a ‘Powerpuff Yourself’ area for guests to create their own tote bags, a colouring wall, snake and rabbit petting and a power science laboratory. 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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