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Bits + Pixels to develop licensing roster for new video game title, Echo

Bits + Pixels is supporting the launch of the upcoming video game title, Echo with a planned cross-category licensing programme.

Developed by the indie video game firm, Ultra Ultra, Echo is a third person sci-fi adventure game that has ‘already created quite a stir in the video game community.’

“We were instantly grabbed by Echo’s stunning and unique visuals, the more we learned about the premise and story, the more we loved what Ultra Ultra was trying to achieve,” said Su-Yina Farmer, co-director at Bits + Pixels.

“This is a world in which players will want to experience long after the game has ended and we can’t wait to work on targeted brand extensions that will allow that to happen.”

Martin Emborg, game director at Ultra Ultra, added: “Bits + Pixels immediately got us, and our ambitions with Echo.

“The firm’s approach is always focused on complimenting the experience of the game, and to take that experience into new, and often times unexpected arenas.

“We share an affinity for the unconventional and I couldn’t be more excited about the things we are seeing on the horizon.”

Echo is due for release Q3 2017 on PS4 and Steam. 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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