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TF1 Licences brings Monchhichi to licensing space with new partnerships

The nostalgic toy brand Monchhichi is making its return thanks to the efforts of TF1 Licences and Technicolour Animation.

The 40 year old brand is hitting the small screen later this year with the release of a new 3D animated series produced by Technicolour Animation.

The brand will also enjoy an expanded selection of spin-off products featuring both the character’s original 1974 styling and its new look animated version.

Meanwhile, Silverlit has been named the master toy partner for the popular property as it prepares to hit stores across the globe later this year.

“We are particularly proud and pleased to be a master toy licensing partner for Monchhichi,” said Guillaume Coulaud, marketing director for Silverlit France.

“We have all of the ingredients to make this property a tremendous success in France in the short and medium term: an iconic character with a longstanding, solid reputation, top-quality production and incredible TV exposure.”

Monchhichi now joins TF1 Licences stable of popular properties in the licensing space, including The Smurfs, All Blacks and Miraculous.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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