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Heidi Klum readies budget fashion line with Lidl

Model and fashion designer, Heidi Klum, is joining forces with supermarket chain Lidl, for a new budget designer collection.

Although little is known about the collection, according to reports the line will boast suede jackets, trosuers, kaftans, skirts and a range of underwear.

Ryan McDonnell, commercial director at Lidl, said: “As both a global fashion icon and grounded individual, Heidi is an incredible source of inspiration, which we think will really resonate with our customers,” reports WGSN.

“We are extremely excited about offering our most premium fashion range to date, and look forward to the first collection going on sale later this year."

Klum’s collection is set to launch ahead of London Fashion Week this September. 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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