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Zafari snaps up Hijinx in master toy deal

Ink Global has named Hijinx master toy licensee for new animated kids’ series, Zafari.

Following the deal, Hijinx will act as global manufacturer, distributing plush, collectables, figures and role-play toys across the UK, North America, Australia and New Zealand.

“We are extremely thrilled to be working with this brilliant and beautifully animated property,” said Norma Rosenhain, CEO of Hijinx.

“We look forward to the opportunity to bring all the fantastic, unique Zafari characters to life in the marketplace.”

The series has already been snapped up by a range of broadcasters, including France TV, Lagardere TIJI, SRC Radio Canada and SpaceToon.

Claus Tømming, director of Ink Global, added: “Zafari speaks to the hearts and imagination of the whole industry, who have embraced the vision the project is built on– it has such an incredible pedigree through David Dozoretz and the underlying theme of celebrating differences has never been more relevant.

“There will be huge demand for toys when it hits the screen and we’re confident Hijinx will do a fantastic job in bringing the essence of the story to life with an innovative and unique range of Zafari toys that children will adore.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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