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Xilam names new senior vice president of marketing and digital

The award-winning French animation company Xilam has named Nicolas Halftermeyer as its senior vice president of marketing and digital.

In his new position, Nicolas will develop and implement marketing and digiral strategies that benefit Xilam’s series brand recognition and online revenue growth.

With 20 years experience in digital and innovative marketing, Halftermeyer previously held the position of chief marketing officer at Parrot, a global drone and electronic consumer products specialist.

He also has a proven track record in online videos, both organic and viral, producing over 200 videos for Parrot on YouTube and working with YouTube heavyweights including Pewdiepie and Cyprien.

Marc du Pontavice, founder and president of Xilam, said: “We are delighted to welcome Nicolas on board. His expertise in digital marketing will help Xilam expand the brand awareness of its characters, initiate new growth opportunities and overall mark an important next step for the company.”

Halftermeyer will report directly to Morgann Favennec, EVP of development and global sales.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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