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Beano readies for 80th anniversary with ‘mischievious new partnerships’

National treasure, The Beano is preparing a roster of new collaborations to mark its 80th anniversary next year.

Beano Studios will be announcing a number of new collaborations with cultural icons over the coming months, with partnerships with major UK museums, couture fashion houses and British brands already lined up.

TV projects and live performances are also on the horizon, while Beano.com will be celebrating the milestone throughout 2017 and 2018 with a pipeline of videos planned across web, app and YouTube.

Emma Scott, CEO of Beano Studios, said: “It’s Beano’s 80th Birthday and we are going to cause some mischief. Our year-long celebration will have something for kids of all ages – even the grown up ones.

“We may be turning 80, but all things Beano are as relevant as ever; funny, rebellious and imaginative, staying true to the Beano spirit both online on Beano.com and offline in our iconic comic.

“Our mission at Beano Studios is to bring the Beano spirit to kids everywhere.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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