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Jelly Belly expands jelly beans with Krispy Kreme flavours

A new line of flavours inspired by Krispy Kreme doughnuts are set to join Jelly Belly jelly beans this summer.

The range features famous flavours inspired by Krispy Kreme’s most popular doughnuts, including Original Glazed, Strawberry Iced, Glazed Blueberry Cake, Cinnamon Apple Filled and Chocolate Iced with Sprinkles.

The firm’s new range is set to begin shipping in bulk in June, with packaged goods rolling out this summer.

Plus, fans will be able to get their hands on packaged items including a 4.25-oz. Gift Box, 1-oz. bag, 2.8-oz. Grab and Go bag and 7.5-oz.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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