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Nickelodeon’s Shimmer and Shine waltzes into footwear with Leomil

Nickelodeon and Viacom Consumer Products has teamed with Leomil to launch a new children’s footwear line inspired by the hit series Shimmer and Shine.

The multi-year licensing agreement covers several markets in Europe, Middle East, Russia and is an extension of the strategic partnership between the two.

Leomil has already seen success in the space with Nickelodeon’s hit pre-school property PAW Patrol across France, Germany, BNL, UK and MENA.

The firm is now working on a range of glitzy, playful footwear, presenting a new type of shoe within Leomil’s diverse portfolio.

The new collection will hit retailers from 2018.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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