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Transformers’ Optimus Prime pays surprise school visit courtesy of Smyths Toys

Transformers’ Optimus Prime took to the road to visit kids at Boxted’s St. Peter’s Primary School earlier this month.

An event held by Smyths Toys, the initiative was part of the on-going celebrations around the cinematic release of Transformers: The Last Knight.

The Transformers Optimus Prime truck and Bumblebee character surprised children at the Boxted school, which was chosen after winning a competition arranged by the franchise-holder Hasbro.

A film crew was in place to record the pupil’s reaction.

Pippa Davies, a teacher at St. Peter’s Primary School, said: “It was quite a surprise and a very exciting day. The children didn’t know anything about it, but the parents and staff did and the excitement built up – the adults were just as excited as the pupils.”

Amy Matthews, events and PR executive at Smyths Toys, added: “We were delighted to be able to pull off the surprise; it was great to see so many smiling faces.

“We are really excited about the new Transformers movie and the range of toy we have in-store so it was great to be able to share that excitement with our customers by surprising them with a visit from the Optimus Prime truck that has featured in the first three movies.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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