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WWE slams into mobile gaming with Glu

Sports entertainment powerhouse WWE has partnered with free-to-play mobile game developer Glu for a new mobile game featuring WWE Superstars, logos and marks.

The multi-year agreement will see Glu develop a game with simple one-touch gameplay with the promise of a deep meta-game to keep players engaged over a long period of time.

The project will utilise the names and likenesses of many of the organisation’s most popular legends including The Undertaker, Stone Cold Steve Austin, The Rock and Triple H, as well as current roster of fan-favorites such as John Cena, Roman Reigns and Brock Lesnar.

“As a leader in sports entertainment, WWE features an enormous universe of WWE Superstars and ever-evolving storylines,” said Chris Akhavan, Glu’s chief revenue officer. “We can’t wait to translate the emotional connection WWE has with its audience into a mobile game that fans are going to love.”

“WWE fans are digitally-savvy and always looking for new content featuring their favourite Superstars,” said Casey Collins, WWE Executive vice president, consumer products. “Glu’s previous successes in the casual sports genre make them the perfect developer to bring this project to life.”

The game is currently slated for a 2018 release, with the date still to be confirmed.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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