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Planeta Junior celebrates strong launch for Wissper in Spain and Portugal

Leading children’s entertainment brand Planeta Junior is celebrating a strong launch forWissper in the Iberian region, thanks to its successful broadcast on Clan TV.

Highlights of the first deals signed by the Planeta Junior teams in Spain and Portugal include, for both territories: the Dolci Preziosi agreement for branded chocolate eggs and confectionery, Chocolates La Casa for Easter eggs, Cife Spain for Arts & Crafts. In addition, K Stationery will handle Back to School in Portugal. Other agreements are currently being negotiated in all other product categories. With Simba Dickie Group holding the EMEA master toy license, the toy line will now soon be introduced in Spain and Portugal as well. 

The series premiered on Clan TV in Spain on 8 May and has achieved good audience ratings. It tripled the average channel audience in its first weekend, and all broadcasts from Monday to Sunday have achieved above?average ratings, with very high peaks at weekends. This demonstrates the series’ great engagement with young audiences. In Portugal, the series has aired on RTP since February and will launch on Canal Panda in June. 

Wissper is also screened on pay TV channel MiniMini+, and on TVP abc in Poland since 15 April. Simba will launch products for the Christmas campaign during the final quarter of 2017. They will be available at Auchan, Tesco, Smyk, Leclerc, Carrefour, ToysRUs, Kaufland, Selgros, and on the traditional market. In the publishing sector, Media Service Zawada will launch picture books and activity notebooks. 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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