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Rodale to publish Men’s Health Portugal

Rodale Inc. has secured a new deal with Global Media Group to publish Men’s Health Portugal.

The September 2017 edition, which will hits newsstands on August 29th, will be the first issue released under the new partnership.

“Men’s Health Portugal is committed to innovating new content and exciting brand experiences for our audiences,” said Kevin LaBonge, executive director of business development and global licensing at Rodale.

“Men’s Health has been a part of Portuguese men’s lives since 2001 and our partnership with Global Media Group will allow us to further expand our reach into the digital space, while maintaining the standard of editorial excellence our readers have come to expect from us.”

Men’s Health Portugal first launched back in 2001, and has gone on to become the nation’s leading men’s magazine brand.

José Carlos Lourenço, COO of Global Media Group, added: “We are delighted to partner with Rodale to continue to bring Men’s Health, the leading men’s active healthy living brand, to Portuguese audiences.

“Our 360-degree approach to media brand development and expertise in the Portuguese marketplace set us up to explore new content, events and platforms that will deepen both partner and consumer relationships with the brand.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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