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Smiley Snacks launch at Lidl

Smiley Foods has announced the launch of its latest Smiley Snacks range exclusively at Lidl this month.

The Smiley snack line by Intersnack has continued to enjoy monumental sales growth, with key retailers including Aldi & Auchan now stocking their products, as well as the launch of Tokapi private label Smiley Snacks for Leclerc.

New for 2017, the European snack giant has added to their tasty SmileyWorld selection, a range of new variations from flavoured crackers to 3D render stacked chips in a selection of flavours.

"We are very proud to launch our new snack range at Lidl," said Smiley CEO Nicolas Loufrani. "Our stacked chips represent an incredible innovation that has taken years of development by the Intersnack R&D team to be able to manufacture. They join the already very successful Smiley family of palette snacks and salty crackers. Smiley snacks will bring happiness and fun to parties throughout the world."

The new line of Smiley snacks will firstly launch exclusively at Lidl Germany before a secondary launch across the UK, Switzerland and France.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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